Lounge Cruise
The Context
Lounge Cruise designs and sells high-end pontoon boats for both leisure and professional markets. Despite the physical quality of their products, they had no digital presence whatsoever. During a two-month alternance, I worked as the sole designer and developer to build their entire digital ecosystem from scratch, while also establishing the marketing infrastructure for their sister brand, BBQ Boat.
The Problem
The core deficit wasn't just a bad website—it was the complete absence of one. Prospects couldn't explore the product range, and the commercial team had no digital tools to capture or nurture leads. The real challenge was closing the gap between a strong, premium physical product and a non-existent digital footprint, building an infrastructure that could actually support the sales team.
The Process
Operating without a project manager, I ran three simultaneous workstreams across two brands. I designed the Lounge Cruise website in Figma and built it in WordPress, navigating the technical constraints of translating custom design into a functional CMS. In parallel, I designed, coded, and tested cross-client HTML/CSS email templates for BBQ Boat, finally integrating everything into HubSpot so the commercial team could take over seamlessly.
The Takeaway
Everything went live on schedule. The website gave Lounge Cruise its first professional storefront, and the HubSpot integration gave the sales team an immediate operational upgrade. Beyond the technical skills gained in WordPress and the dark art of email rendering, this project was a crash course in extreme autonomy—managing my own workflow, priorities, and constant context-switching to deliver a complete pipeline alone.